PhD in Business Administration and Management

Dr. Jorge Pelegrín Borondo

Doctor in business at the University Rovira i Virgili, professor of marketing at the University of La Rioja (Spain) and Director of Studies of a degree in said university.

In the field of research in this last three years, he has published in relevant scientific journals such as Journal of Vacation Marketing, Computers In Human Behavior, Frontiers in Psycholy, Psychology and Marketing and Universia Business Review, among others. He has developed diverse studies on wine tourism publishing his results in magazines of investigation and in congresses and books. He is the author of several books related to tourism, wine tourism and wine published in prestigious publishers.



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